WordPress is one of the leading Search Engine Optimization enhanced blogs that you can select to use. It is a world leader. It is simple and easy to use, looks good and above all is 90% Search Engine Optimisation ready out of the box.

This is part of a series of tip articles just about using WordPress for leveraging on Search Engine Optimization.

Tip: Make sure the blog is on YOUR site

So often we are asked about adding a blog on another website such as Blogger or WordPress.com which provides free blog hosting and has a high PR rank.

If you are doing blogging for Search Engine Optimization reasons compared to gaining traffic purposes, then you can ONLY locate your blog in one place and one place only – On your site!

Do not even think about using a sub-web such as http://www.blog.myhotsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your site but they are unclear from an SEO perspective. If you want to have the blog content 100% associated with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Sub webs will not gain you the same Search Engine Optimization SEO ranking benefits across all search engines because many search engines treat sub webs as a separate website.

If your blog is currently hosted on blogger.com or wordpress.com then you should think about to move it as soon as possible if you want to enhance your SEO position.

One fundamental thing to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be gravely affected after you have added your blog content.

We have had clients who had great ranking have their ranking drop through the floor when we added a large blog. Adding a blast of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimisation optimized for the keywords that you want to rank for. Search Engine Optimize the content before making it live to avoid this dilution process. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.

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